Generative AI as a Partner in Case Writing

Authors

  • Narentheren Kaliappen Management and Leadership Case Study Centre University Utara Malaysia Author
  • Noor Amalina Mat Yusof Management and Leadership Case Study Centre, University Utara, Malaysia Author

DOI:

https://doi.org/10.68903/iilmr.v01i01.10

Keywords:

case writing, transform teaching, teaching note, Generative AI, educators brainstorm ideas

Abstract

In nearly every workshop I conduct, one statement echoes across the room: I want to write a teaching case, but I don’t know where to start. Many educators, trainers, and administrators recognise that case writing can transform their teaching, yet few feel confident enough to attempt it. The process appears complex; it requires storytelling skills, time, and the additional task of preparing a teaching note.

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References

Cheng, A., et al. (2025). Artificial intelligence-assisted academic writing: Recommendations for ethical use. Advances in Simulation. https://advancesinsimulation.biomedcentral.com/articles/10.1186/s41077-025-00350-6

Espinoza, J. (2025). From AI to Taylor Swift — case studies drawing lessons from life. From AI to Taylor Swift — case studies drawing lessons from life

Formosa, P., Bankins, S., Matulionyte, R., & Ghasemi, O. (2025). Can ChatGPT be an author? Generative AI creative writing assistance and perceptions of authorship, creatorship, responsibility, and disclosure. Ai & Society, 40(5), 3405-3417.

Sengar, A., et al. (2025). Generative artificial intelligence: A systematic review and applications. Multimedia Tools and Applications. https://link.springer.com/article/10.1007/s11042-024-20016-1

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Published

2026-01-10

Issue

Section

Method Oriented Article

How to Cite

Generative AI as a Partner in Case Writing. (2026). Transformational Management Review, 1(01), 186-194. https://doi.org/10.68903/iilmr.v01i01.10

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